Hey Reader! If AI saves you 45 minutes of work, what are you supposed to do with those 45 minutes? According to approximately every productivity bro on the internet, the answer is apparently more work. Create more content! Build another offer! Optimize something else! 🙃 It's the same pressure to squeeze something useful out of every second of your day, now with a whole new set of tools to help you do it. And honestly, it's exhausting... So I loved where my conversation with Erika Stanley went...

Hey Reader! My husband isn’t really on social media — and yes, I get the irony, seeing as I teach social media.😜 So every now and then, a conversation about my work comes with a little detour to explain what’s happening on the interwebs. A couple of weeks ago, I was ranting about AI-generated flyers, and he had no idea what I meant. I'll be honest, I have never been so jealous of his blissful ignorance. I’d happily take a time machine back to before my eyes were accosted by all those...

Hey Reader! It’s funny how quickly "I'm going to try this" can turn into "Welp, I guess I have to do this forever now." You start posting on a new platform. You add a service. You decide every client gets a particular extra. At the time, you have a reason. Maybe it's a good one! But now you're tired, the business has changed, and somehow that thing is still on your list because, well, it's on your list, and people expect it from you. Or at least you think they do. Over the summer, I took my...