Hey Reader! Tzvi and I just spent Rosh Hashanah in upstate New York, helping lead services for a synagogue that's over 100 years old and struggling to keep its traditions alive. It was meaningful and inspiring. But one thing reallllllly stuck with me: the smell. Every time we made the 6-minute walk from our house to the synagogue, we passed a chicken processing plant. I've never smelled anything so bad in my life 🤢 Turns out the woman who owns that plant is the granddaughter of one of the...
22 days ago • 1 min read
Hey Reader! Quick reminder from me today: The Big Bold B-Roll Bonanza kicks off tomorrow, Tuesday, September 1. Consider this your last call to hop in before we start! In case you missed it: it's a free, 4-day challenge to film a bunch of B-Roll you can use forever and ever. Trust me, this stash of footage is going to make your content soooo much easier. You'll get 100 B-Roll prompts, and the challenge is to capture as many as you can, for a chance to win prizes valued between $150 at the low...
about 1 month ago • 1 min read
Hey Reader! A week or so ago (okay, 12 days exactly), I got into a little fender bender. I was down a familiar road, when suddenly, I felt a bump on the back of my Subaru, as another driver was trying to switch into my lane. I was peeved, to say the least, but the damage looked minimal to me (I learned the hard way I know nothing about how expensive body work is on a car 😬😆). I filed a claim as soon as I got home. Which, of course, consisted of hours of back and forth emails, phone calls, and...
about 1 month ago • 1 min read
Hey Reader! A few days ago, Instagram released a new wordmark (that's the words part of a logo), and the internet has been up in arms. At first glance, you might think, "wait... does that say Instagzam?" You'd be right. It totally says that 😆 It's also just plain lazy. Which, if you ask me, is reason enough for the collective internet to be pretty peeved. Let's face it: most of what we see online these days is lazy AF. It's the same AI garbage spat back in your feed over and over (and over...
about 2 months ago • 1 min read
Hey Reader! I used to have a big problem my husband would (lovingly) tease me about incessantly. Someone would ask me what I do, and I'd spend the next 5 minutes watching their eyes glaze over as I fumbled over how to put my work into words. Words are kind of my thing — hence, the teasing from Tzvi. What I discovered over the years, though, especially as I delved deeper and deeper into brand identity work, is that I wasn't alone in this struggle. We think we know who we are, and most of us...
about 2 months ago • 1 min read
Hey Reader! When I first started my business, pricing my services felt completely random. I'd slap a number on a proposal to a potential client based on literally nothing, then close my eyes and cross my fingers as I sent my email off into the ether. Then I met Peter. Peter Giordanno III is basically a wizard when it comes to pricing — though he'd probably fight me on that designation because it implies pricing is some magical spell only accessible to the supremely enlightened. (I don't know...
2 months ago • 1 min read
Hey Reader! Tzvi and I are four weeks into a five-week house swap — we're in a home in northern Israel, while the lovely family who lives here is holding down the fort at our place in New York. Let me just tell you: SO many things have gone wrong. Their car (we swapped cars too) has been in and out of the shop most of the trip. I left the hose running in their pool and got a panicked text about the excess water alert their water company sent them. Tzvi's allergies went nuclear in week one,...
2 months ago • 1 min read
Hey Reader! A few weeks ago, I found myself saying three words over and over while interviewing a guest for my podcast: This guest, Dr. Megan (aka Megs) Daley is a physical therapist turned burnout and pivot coach, whose work focuses, in large part, on nervous system regulation. It was SUCH a good conversation (that I'm excited to share with you today), but it also opened my eyes to just how much I've let my own nervous system run wild lately. Between being in growth mode in my business for...
3 months ago • 1 min read
Hey Reader! I just started reading Wellness, a novel by Nathan Hill with the most deliciously beautiful writing. It's got the kind of sentences you want to devour, then re-read 10 times, just to soak them all in. And the whole time, I keep catching myself thinking: what if my writing is never this good? Some context: I just kicked things off with my book coach. I'm finally writing the book I've been dreaming about for years, and I'm approximately two paragraphs into a multi-year project,...
3 months ago • 1 min read