Put this in your gratitude journal and smoke it

Published about 2 months ago • 1 min read

Hey Reader!

It was drilled into most of us from the moment we could talk:

Always say thank you.

We write the cards. We send the texts. We tag people in our Instagram stories. We scribble in our gratitude journals. We know, deeply, that acknowledgment matters. That when someone shows up for you, you show up back.

And then someone fills out a form on our website and we basically shove them out the back door.

"Thanks for subscribing!" ✌️

No warmth. No next step. No personality. Just a sad little confirmation page doing the digital equivalent of a limp handshake.

I did this for years. Literally years. And I was out here preaching about strategic website experiences the whole time.

It wasn't until I had a mind-blowing conversation with analytics expert Amanda Webb on a recent episode of the podcast that I realized I had a gaping hole in my website experience. The people who were already sold enough to take action? I was losing them right at the finish line.

So I fixed it. And then I wrote a whole blog post about it.

(I actually wrote this back in January and somehow never sent it to you. Today felt like the right time to fix that, too 😅)

I walk you through the anatomy of a great Thank You page: what goes on it, why most people get it wrong, and how to customize yours based on where someone is in their journey with you. Spoiler: it takes about an hour and the payoff is wild.

👉 Go read it here

One more thing before you go: the podcast is on a short breather between seasons right now. Season 3 is wrapped, Season 4 is coming, and in between we're dropping something I'm really excited about. A mini-series called the Bold Bite. Short, punchy, oh-so-good episodes. Stay tuned for the first one dropping next week.

Okay, go check your thank you page. I'll wait.

Hey, check out this badass project 👀

Beyond the Box Nutrition came to me with a confusing brand, embarrassing website (in their words), and totally inconsistent marketing. In just 3 days of work together, we refined their messaging, refreshed their website, and helped them launch a whole dang podcast to spark a marketing plan that would actually work for them.

Check out the case study

Boldly yours,

Rachel Honeyman

CEO @ HoneyBeBold

HoneyBeBold, Oceanside, NY
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