Hey Reader!

A few days ago, Instagram released a new wordmark (that's the words part of a logo), and the internet has been up in arms.

At first glance, you might think, "wait... does that say Instagzam?"

You'd be right. It totally says that 😆

It's also just plain lazy. Which, if you ask me, is reason enough for the collective internet to be pretty peeved.

Let's face it: most of what we see online these days is lazy AF. It's the same AI garbage spat back in your feed over and over (and over and over 🫠).

So, when we see yet another way a brand is lazily "showing up," our cringe monitors go into overdrive.

And, to be clear, the opposite of lazy is intentional, not hard. I'm not suggesting the way you show up in your brand has to feel like an impossible challenge. When you show up in a way that feels intentionally like YOU, creating starts to feel ao much easier.

Quick gut check: go read your last post out loud. Would you actually say that to a friend? Could it have come from just about anyone in your industry? If so, that's your cringe monitor going off about your own content. (Sorry 🫣)

Good news is that's a foundation problem, and foundations are very fixable.

Speaking of... 👀

The next round of Bold Content Collective kicks off on October 8 — six weeks where we build out your brand and content foundation so that content creation starts feeling easy and fully authentic to you.

More details coming soon (but if you're itching for details now, just reply DETAILS and I'll send them right over 👯‍♀️)

[Oh, and I posted my own version of the Instagram logo, and people seemed to prefer it — what do you think? 😜]

Boldly yours, Rachel Honeyman CEO @ HoneyBeBold