Hey Reader!

Tzvi and I just spent Rosh Hashanah in upstate New York, helping lead services for a synagogue that's over 100 years old and struggling to keep its traditions alive.

It was meaningful and inspiring. But one thing reallllllly stuck with me: the smell.

Every time we made the 6-minute walk from our house to the synagogue, we passed a chicken processing plant. I've never smelled anything so bad in my life 🤢

Turns out the woman who owns that plant is the granddaughter of one of the synagogue's founders, and one of its biggest benefactors. The wealth from her very successful — albeit very smelly — business is a big part of why this beautiful old building is still standing, even as its membership has dwindled over the years.

So when people complain about the smell, her answer is always the same:

"Smells like money to me!"

I LOVE that response.

Because I think most of us do exactly the opposite in our businesses. We apologize for the parts of ourselves that feel too weird, or we hide them altogether. We worry that letting our full selves show will cost us business, when in actuality, it's exactly the thing people remember you for.

​Bold Content Collective is built around helping you figure out what your version of "smells like money to me" actually is so you can create content that brings your full self to life and connects deeply with the people you dream about having as clients.

The next cohort starts October 8. Will you be in the room?

P.S. One BCC grad landed 3 warm leads off a single post two weeks into the program. And guess what? It was exactly the post she almost didn't publish because it felt "too much."

Boldly yours, Rachel Honeyman CEO @ HoneyBeBold