Hey Reader! A few days ago, Instagram released a new wordmark (that's the words part of a logo), and the internet has been up in arms. At first glance, you might think, "wait... does that say Instagzam?" You'd be right. It totally says that 😆 It's also just plain lazy. Which, if you ask me, is reason enough for the collective internet to be pretty peeved. Let's face it: most of what we see online these days is lazy AF. It's the same AI garbage spat back in your feed over and over (and over...

Hey Reader! I used to have a big problem my husband would (lovingly) tease me about incessantly. Someone would ask me what I do, and I'd spend the next 5 minutes watching their eyes glaze over as I fumbled over how to put my work into words. Words are kind of my thing — hence, the teasing from Tzvi. What I discovered over the years, though, especially as I delved deeper and deeper into brand identity work, is that I wasn't alone in this struggle. We think we know who we are, and most of us...

Hey Reader! When I first started my business, pricing my services felt completely random. I'd slap a number on a proposal to a potential client based on literally nothing, then close my eyes and cross my fingers as I sent my email off into the ether. Then I met Peter. Peter Giordanno III is basically a wizard when it comes to pricing — though he'd probably fight me on that designation because it implies pricing is some magical spell only accessible to the supremely enlightened. (I don't know...