Hey Reader! Picture this: I've glued myself to the side of a mountain in Norway, my fingers so frozen I can no longer maneuver the carabiners narrowly keeping me from sliding down the cliff face. My husband Tzvi is somewhere below me with his muscles locked in total spasm from the cold. This was supposed to be a fun hike. In fact, it was a 28-kilometer trek that I signed us up for without fully reading the details — mountain biking, rock scrambling, and something called via ferrata: metal...
11 days ago • 1 min read
Hey Reader! Today I'm doing something I haven't done in a verrrrry long time: attending an IRL conference / networking event. And, let me tell you, the anxiety is sky-high. I'm walking into a room full of strangers at the JWE (Jewish Women Entrepreneurs) conference, and I feel like I'm gonna have no idea how to talk to people (never mind that I do virtual networking alllll the time, but somehow IRL feels different). What do I wear? Do I lead with what I do? Do I ask questions first? Do I...
18 days ago • 1 min read
Hey Reader! Before she joined the Bold Content Collective, Steph had a pattern she couldn't quite shake. She was posting almost exclusively from inspiration. Whenever she felt that spark, she'd put something out into the world. Which meant that some weeks she posted a bunch, and then she'd disappear for weeks or even months at a time. Even when she did post, something felt off, like the content just wasn't quite her. "I was posting from inspiration and rarely really loved what I put out," she...
22 days ago • 1 min read
Hey Reader! So, I might have found the best (or at least the most entertaining 😆) use for AI yet. Throughout the first cohort of my Bold Content Collective program, I grabbed screenshots anytime one of my students shared a win or revelation. I wound up with a folder filled with dozens of screenshots over the course of the program. But other than making me smile, I wasn't sure how to best use them. Until this week. I took every one of those quotes — from Slack, DMs, call transcripts — fed them...
24 days ago • 1 min read
Hey Reader! How many times have you told yourself you just need to be more consistent with your content? That’s usually where the self-blame starts. If only you showed up more, posted more, made it more of a priority, then it would finally start working. But consistency (or lack thereof) is a symptom of a much larger problem. When content feels hard to create, hard to sustain, and hard to feel good about once it’s out in the world, something underneath is almost always missing: A clear sense...
29 days ago • 1 min read
Hey Reader! Picture this: It's Sunday evening, and you start to feel that familiar panic set in. You know you "should" be prepping content for the week, so you open Instagram with the best of intentions. Forty-five minutes later, you've scrolled past 74 reels, convinced yourself you have nothing original to say, and closed the app without posting anything. Meanwhile, you have a notes app full of half-finished ideas, a Google doc graveyard of things you meant to turn into content, and a brain...
about 1 month ago • 2 min read
Hey Reader! A couple months ago, I met with a long-term client for a little check-in. I mentioned something in passing about my podcast, and her response shocked me. "Oh, since when do you have a podcast?" Wait a hotdang minute! Don't I talk about my podcast so much that everyone wants me to shut up about it already? (Ahem... replace podcast with your offers/opinions/passions/business-in-general, and I bet you've had that very thought a million times before) This client of mine follows me on...
about 1 month ago • 1 min read
Hey Reader! As I write this, it's the fourth day of Passover, a holiday that largely gets a bad rap because of all the matzah it involves. (In case you don't know, we don't eat bread on Passover, and instead, eat cardboard-tasting crackers called matzah for a full week). But, matzah aside, I love Passover because of what it represents: Freedom. Without giving a whole history lesson, Passover is about the Jewish people's transition from enslavement in Egypt to freedom as a nation that can live...
about 1 month ago • 1 min read
Hey Reader! There's this thing that happens the moment you open a blank caption box or an email draft. You sit down to write, and somewhere between clicking "new post" and typing your first word, you become a completely different person. Suddenly you're using words like leverage and value proposition and writing sentences you'd never say out loud to anyone you actually like. I've been watching this happen more and more because, frankly, AI is making this problem so much worse. This week's...
about 2 months ago • 1 min read