Hey Reader! My husband isn’t really on social media — and yes, I get the irony, seeing as I teach social media.😜 So every now and then, a conversation about my work comes with a little detour to explain what’s happening on the interwebs. A couple of weeks ago, I was ranting about AI-generated flyers, and he had no idea what I meant. I'll be honest, I have never been so jealous of his blissful ignorance. I’d happily take a time machine back to before my eyes were accosted by all those...
9 days ago • 1 min read
Hey Reader! I have a tendency to get a little offer happy — and I have a feeling you might, too. It's one of the blessings and curses of entrepreneurship. We've got 12,000 ideas bouncing around at any given time, and we're always looking for more ways to help our audience. But how many times have you gotten excited about one of those ideas, created an offer, and put it out into the world... only to get crickets in return? (Tell me it's not just me 🫣) This week, I'm sharing a conversation with...
16 days ago • 1 min read
Hey Reader! It’s funny how quickly "I'm going to try this" can turn into "Welp, I guess I have to do this forever now." You start posting on a new platform. You add a service. You decide every client gets a particular extra. At the time, you have a reason. Maybe it's a good one! But now you're tired, the business has changed, and somehow that thing is still on your list because, well, it's on your list, and people expect it from you. Or at least you think they do. Over the summer, I took my...
23 days ago • 1 min read
Hey Reader! A few years ago, a nor’easter (these crazy hurricane-like storms we get in the northeast) picked up an entire metal structure in our backyard and flipped it upside down. That structure was our sukkah: a temporary outdoor dwelling we build for the Jewish holiday of Sukkot, where we eat our meals for a week. It takes a lot of work to put together, so finding the whole thing completely overturned in our yard was... disappointing, to say the least. what our sukkah looks like when it's...
about 1 month ago • 2 min read
Hey Reader! Tzvi and I just spent Rosh Hashanah in upstate New York, helping lead services for a synagogue that's over 100 years old and struggling to keep its traditions alive. It was meaningful and inspiring. But one thing reallllllly stuck with me: the smell. Every time we made the 6-minute walk from our house to the synagogue, we passed a chicken processing plant. I've never smelled anything so bad in my life 🤢 Turns out the woman who owns that plant is the granddaughter of one of the...
about 2 months ago • 1 min read
Hey Reader! Quick reminder from me today: The Big Bold B-Roll Bonanza kicks off tomorrow, Tuesday, September 1. Consider this your last call to hop in before we start! In case you missed it: it's a free, 4-day challenge to film a bunch of B-Roll you can use forever and ever. Trust me, this stash of footage is going to make your content soooo much easier. You'll get 100 B-Roll prompts, and the challenge is to capture as many as you can, for a chance to win prizes valued between $150 at the low...
2 months ago • 1 min read
Hey Reader! A week or so ago (okay, 12 days exactly), I got into a little fender bender. I was down a familiar road, when suddenly, I felt a bump on the back of my Subaru, as another driver was trying to switch into my lane. I was peeved, to say the least, but the damage looked minimal to me (I learned the hard way I know nothing about how expensive body work is on a car 😬😆). I filed a claim as soon as I got home. Which, of course, consisted of hours of back and forth emails, phone calls, and...
3 months ago • 1 min read
Hey Reader! A few days ago, Instagram released a new wordmark (that's the words part of a logo), and the internet has been up in arms. At first glance, you might think, "wait... does that say Instagzam?" You'd be right. It totally says that 😆 It's also just plain lazy. Which, if you ask me, is reason enough for the collective internet to be pretty peeved. Let's face it: most of what we see online these days is lazy AF. It's the same AI garbage spat back in your feed over and over (and over...
3 months ago • 1 min read
Hey Reader! I used to have a big problem my husband would (lovingly) tease me about incessantly. Someone would ask me what I do, and I'd spend the next 5 minutes watching their eyes glaze over as I fumbled over how to put my work into words. Words are kind of my thing — hence, the teasing from Tzvi. What I discovered over the years, though, especially as I delved deeper and deeper into brand identity work, is that I wasn't alone in this struggle. We think we know who we are, and most of us...
3 months ago • 1 min read