Hey Reader! I used to have a big problem my husband would (lovingly) tease me about incessantly. Someone would ask me what I do, and I'd spend the next 5 minutes watching their eyes glaze over as I fumbled over how to put my work into words. Words are kind of my thing — hence, the teasing from Tzvi. What I discovered over the years, though, especially as I delved deeper and deeper into brand identity work, is that I wasn't alone in this struggle. We think we know who we are, and most of us...
10 days ago • 1 min read
Hey Reader! When I first started my business, pricing my services felt completely random. I'd slap a number on a proposal to a potential client based on literally nothing, then close my eyes and cross my fingers as I sent my email off into the ether. Then I met Peter. Peter Giordanno III is basically a wizard when it comes to pricing — though he'd probably fight me on that designation because it implies pricing is some magical spell only accessible to the supremely enlightened. (I don't know...
17 days ago • 1 min read
Hey Reader! Tzvi and I are four weeks into a five-week house swap — we're in a home in northern Israel, while the lovely family who lives here is holding down the fort at our place in New York. Let me just tell you: SO many things have gone wrong. Their car (we swapped cars too) has been in and out of the shop most of the trip. I left the hose running in their pool and got a panicked text about the excess water alert their water company sent them. Tzvi's allergies went nuclear in week one,...
24 days ago • 1 min read
Hey Reader! A few weeks ago, I found myself saying three words over and over while interviewing a guest for my podcast: This guest, Dr. Megan (aka Megs) Daley is a physical therapist turned burnout and pivot coach, whose work focuses, in large part, on nervous system regulation. It was SUCH a good conversation (that I'm excited to share with you today), but it also opened my eyes to just how much I've let my own nervous system run wild lately. Between being in growth mode in my business for...
about 1 month ago • 1 min read
Hey Reader! I just started reading Wellness, a novel by Nathan Hill with the most deliciously beautiful writing. It's got the kind of sentences you want to devour, then re-read 10 times, just to soak them all in. And the whole time, I keep catching myself thinking: what if my writing is never this good? Some context: I just kicked things off with my book coach. I'm finally writing the book I've been dreaming about for years, and I'm approximately two paragraphs into a multi-year project,...
about 1 month ago • 1 min read
Hey Reader! A few weeks ago, I got the funniest cold outreach email of my life: In case you don't know what's happening here, this is some cold outreach agency using an AI automation tool to scrape LinkedIn posts and spin them into sales pitches (gross). This one had scraped a post of mine about grief... and clearly, no human eyes had checked this before it landed in my inbox. I couldn't get over the irony of this robot calling its own boss out for lacking empathy 🤖🤣 So I screenshotted it,...
about 2 months ago • 1 min read
Hey Reader! Every week, when I sit down to batch my content, I ask myself one essential question: What gear am I in this week? Low, medium, or high? And I'll be honest: The past few weeks have been low, low, and low again. A low gear week is when I've just got too much going on, and my content needs bare-minimum input. Between being busy with client projects, wrapping up my current Bold Content Collective cohort, and getting ready to leave the country for 5 weeks, it's no surprise I've been...
about 2 months ago • 1 min read
Hey Reader! Every time Tzvi and I come back from a trip, somebody asks us some version of the same question: "So, which near-death experiences did you get yourselves into this time?" It's a fair question. We have a bit of a track record 🫣 Like that time during Covid when we went hiking in the Adirondacks without food, water, or gear, and hit a full-on blizzard by the time we got to the peak. We swore we'd never do something that stupid again. ...Until the story I'm telling on this week's...
2 months ago • 1 min read
Hey Reader! A few nights ago I was taking my supplements with dinner, fully on autopilot, when I realized (with a gasp of horror!) that I'd just swallowed my morning ADHD meds right along with them. It was 6:30pm, and I immediately started panicking about the sleepless night I was sure was coming. I take my ADHD meds first thing every morning because it's a stimulant, and my sleep is already a nightly negotiation with my anxiety and chronic pain. My very first thought, as soon as the pills...
2 months ago • 2 min read